a day in the life of a smudge ink greeting card: part two
by admin on Wednesday, March 14th, 2012
Hello again! Now it’s time to tackle the second color: yellow. Just like we did with the first color, we measure to estimate where the second color will land. Once the placement is set, the polymer plate for the second color is adhered to the base, and the chase is set into the press. At this point, the ink is on the press and ready to go. If we measured accurately, the first pull should be close to perfect. And…it is!
A few tweaks are then made for impression, color saturation and placement. Once those are set, the paper (with the first color printed) is loaded onto the feeding table. Now it’s time to begin the run and monitor it carefully to make sure registration, color and impression remain consistent. Once the run is finished, we move onto trimming and scoring.
We use a pencil, ruler and one of the cards to create a guide for trimming the entire stack. The trim marks represent the final size of the card, and in this case it’s 4.25″ x 5.25″. We use our trusty Polar-Mohr Eltromat 72 cutter to trim the stack. We seriously love this machine — it’s precise, dependable and solid. What more could you ask for in a cutter?
Once the cards are trimmed, we move onto scoring. Scoring allows for a much cleaner fold — which we think is pretty important around here. The cards are fed into the press that has a scoring rule set inside the chase, and the rule makes a crease in the card when the platen comes together. Given the amount of cards we score each week, this is not the most efficient way of accomplishing this task. In our ideal world, we’d have a scoring and folding machine which would score and fold at the same time, but the exact magic machine we desire is hard to find. So, we patiently wait.
Next steps: folding and packaging. We’ll return in a few days to continue the day in the life of a smudge ink greeting card. And, by the way, you can buy this snail card as all of our birthday cards are now for sale on our website.
Tags: letterpress printing, paper cutter, photopolymer plates, Polar Mohr Eltromat 72, printing the second color, scoring, Snail greeting card, snails, trimming, yellow
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