You may have noticed this heart popping up in a few places lately and we want to tell you a little bit about it! While we've always kept our purpose in mind as we developed products, we felt we were still lacking a clear and easy way to share that with customers. To remedy that, we worked with Aeolidia to develop a tagline for Smudge Ink. We landed on letterpressed with love to bring people together because it so neatly encapsulates our mission and our specialty. We'd already been using this heart on the backs of some of our cards and on packing materials and it just fit so perfectly with the new tagline we decided to use it as our official brand mark. We are so happy with it! Starting this with new cards released in 2023, you will find the heart and tagline printed on the back of each letterpress card.